Case Study
Teamble is a people success platform aimed at improving team performance across the board. Proudly serving customers like BCG, Deloitte, and Jellyfish, they wanted to use Founder-led content to grow.
Prior to working with Hat Tip, Erbil—Teamble's founder—kept seeing other founders (some in his space) drive real leads and real revenue through social. He was seeing success with Partnerships and Outbound, but wanted to add founder-led social to their Marketing plan.
That's when a mutual connection made the introduction to Hat Tip.
The Challenge
Prior to working with Hat Tip, Erbil—Teamble's founder—kept seeing other founders (some in his space) drive real leads and real revenue through social. He was seeing success with Partnerships and Outbound, but wanted to add founder-led social to their Marketing plan. That's when a mutual connection made the introduction to Hat Tip.
"Enhancing my founder brand wasn't something I was doing, and they helped me find my words"Erbil Yaman, Founder of Teamble
The Solution
We got right to our typical workflow to ensure we can make content that: 1. Sounds like the founder 2. Drives leads, not just likes 3. Takes 30 mins or less/week from the client. So, first, we strategized Content Buckets (ideas we can repeatedly ask questions on, that touch the Top, Middle, and Bottom of the funnel). Each has its place in making content that drives leads.
With those in place, we scheduled a bi-weekly content interview with Erbil, where we ask a set of prompts custom to Teamble. Prompts map to each part of the funnel. We transcribe each call, so we can ensure each post is one of Erbil's direct thoughts.
Then, we shared content with Erbil on weekly basis, where he had the chance to approve, edit, or reject posts. When Erbil wanted edits, we made them until he felt they were perfect. Most times, posts were good to go, and we got to publishing.
Our job doesn't end at producing great content. It ends at driving leads for founders. So, Hat Tip handles publishing and engagement for Erbil, ensuring each comment gets responded to, and posts get as much reach as possible. Plus, we connect with 100 of Teamble's ICP from Erbil's account each week, ensuring the people he wants to sell to are seeing his content. This is the most fool-proof way to maximize social performance that every founder should take advantage of.
Within the first week of posting, Erbil booked 3 qualified meetings directly from his founder-led LinkedIn content.
Sustained Results
"The experience was fantastic. They know how to write in a way that gets the impressions on LinkedIn, and the response was immediate. Plus, their speed of execution is incredible. Highly recommend."
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