Case Study
Ammo Studio is a high-end Webflow agency serving some of tech and venture capital's hottest companies, including Pypstream, M13, Bigeye, and more. Their Founder, Dennis Onalaja, wanted help driving both top-of-funnel awareness and bottom-of-funnel lead-flow via his socials. Here's how Hat Tip helped:
Dennis, the agency's Founder, saw a friend—and a current Hat Tip client's content—on LinkedIn. Impressed, he inquired about if his friend had a content partner. His friend introduce Dennis to Hat Tip.
Pre-Hat Tip, Dennis had a largely inactive Linkedin account with 1,700 followers.
Like many Founders, he knew he could use it to drive leads and awareness, but didn't know how.
“I saw other Founders winning a ton of business from LinkedIn, but I wasn't sure on how to strategize or execute content at scale”, Dennis said.
So, after a warm introduction from an existing Hat Tip client, Dennis was off and running with Hat Tip.
The Challenge
Dennis, the agency's Founder, saw a friend—and a current Hat Tip client's content—on LinkedIn. Impressed, he inquired about if his friend had a content partner. His friend introduce Dennis to Hat Tip.
Pre-Hat Tip, Dennis had a largely inactive Linkedin account with 1,700 followers.
Like many Founders, he knew he could use it to drive leads and awareness, but didn't know how.
“I saw other Founders winning a ton of business from LinkedIn, but I wasn't sure on how to strategize or execute content at scale”Dennis Onalaja, Founder of Ammo Studio
The Solution
Immediately, we ideated Content Buckets for Dennis. These are buckets we can ask questions in that touch each part of the content funnel – designed to attract eyeballs, nurture them, and convert them into leads from his socials.
After, we scheduled a bi-weekly content interview with Dennis. Here, we ask the custom prompts to get his raw thoughts for content production. We transcribe the call and get to work producing high-quality LinkedIn content that both sounds like him and resonates with his audience.
Every week, we share the content with Dennis so he can review it and request whatever edits are necessary. No singular post ever gets published if Dennis isn't 100% happy with it, and we don't feel it's perfect.
We publish and engage with the content for Dennis, to ensure maximum reach. Not doing this is voluntarily leaving performance on the table. More than that, we make sure his content gets in front of the right people—his ICP. To do so, we take Dennis' ICP as per Sales Navigator search criteria, and filter for the subset of his ICP most active on LinkedIn. Then, we max out his connection requests each week (59% acceptance rate) to ensure the right content gets in front of the right people. All Dennis has to do is approve the content weekly, and show up to his content interview bi-weekly. We handle the rest.
In just 3 months, Dennis went from a largely inactive LinkedIn account to generating 20,000 impressions per week consistently.
Sustained Results
These weren't one-time spikes. Hat Tip built a content system that compounds — consistently generating awareness, engagement, and inbound pipeline month after month.
“Hat Tip helped me find my voice on social. They ideate and create content that sounds like me, while driving awareness and leads our agency. Strongly recommend!”
See how Hat Tip can turn your LinkedIn presence into a predictable pipeline engine.
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