Case Study
Coconut is a premier overseas staffing platform, proudly placing talent from Dropbox, Slack, Zoom, and more. Their Co-Founder, Tyler Leber, wanted help generating leads from his personal LinkedIn. Here's how we helped:
Tyler, Coconut's Co-Founder, was seeing some success with content, but struggled to stay consistent while running the business itself. He knew he wanted the benefits of a founder-led content motion, but couldn't put the time in to get his desired results. That's when he came to Hat Tip.
The Challenge
Tyler was seeing some success with content, but struggled to stay consistent while running the business itself. He knew he wanted the benefits of a founder-led content motion, but couldn't put the time in to get his desired results.
"I knew I wanted the benefits of a founder-led content motion, but couldn't put the time in to get my desired results."Tyler Leber, Co-Founder of Coconut
The Solution
We got to work immediately, ideating the content buckets Tyler's posts will live in. These are repeatable ideas we can ask Tyler questions in that hit each part of the content funnel. This is paramount to a social content engine that drives leads—not just likes.
Content buckets in hand, we scheduled a bi-weekly content interview with Tyler. This is a 30-45 minute transcribed call, where we ask Tyler the custom prompts that will help turn his thoughts into high-performing posts (that actually sound like him).
We share the content with Tyler each week. He has full autonomy to approve, edit/request edits, or reject each post. Nothing gets published if Tyler doesn't feel it's perfect. If he needs edits, we work with him until he feels the post is.
As mentioned before, this yielded incredible results.
In just 60 days of working together, Tyler's founder-led LinkedIn content directly generated $65,000 in attributable revenue for Coconut.
Sustained Results
Hat Tip built a content system for Tyler that compounds — consistently generating awareness, engagement, and inbound pipeline month after month.
"The experience was fantastic. They do a great job of coming up with prompting questions, and were able to pick up on my voice very quickly. I'd come back in a heartbeat"
See how Hat Tip can turn your LinkedIn presence into a predictable pipeline engine.
Book a Call