"The experience was great. I think you do a better job than anybody I've seen by far at capturing voice and understanding context. Really good at addressing the challenge of voice capture and doing it the right way."
Case Study
Media company founder grows from 500 to 13,000+ LinkedIn followers while building 100% inbound client acquisition engine.
Matt came to Hat Tip in February 2023 with a clear vision but limited social media skills. As he put it: "I would say I'm pretty low skill on social."
Despite running a successful media company, Matt's LinkedIn presence was minimal - sitting between 500-1,000 followers with little content strategy. He was seeing other founders in his space drive real business through social media and wanted to tap into that opportunity.
Matt knew he needed help building a systematic approach to founder-led content that could generate consistent inbound leads for Growletter's agency, consulting, and course offerings.
The Challenge
Matt came to Hat Tip with a clear vision but limited social media skills. As he put it: "I would say I'm pretty low skill on social." Despite running a successful media company, Matt's LinkedIn presence was minimal - sitting between 500-1,000 followers with little content strategy. He was seeing other founders in his space drive real business through social media and wanted to tap into that opportunity.
"I would say I'm pretty low skill on social."Matt McGarry, Founder of Growletter
The Solution
We immediately got to work developing a content engine tailored to Matt's existing strengths. Since Growletter already produced high-quality newsletters and podcasts, we built a system to repurpose this content into LinkedIn posts. Our bi-weekly content interviews with Matt allowed us to extract fresh insights and perspectives that we could turn into 5-6 LinkedIn posts per week. We transcribed these calls to ensure every post reflected Matt's actual thoughts and expertise.
One of Matt's biggest concerns was whether we could accurately represent his expertise. As someone who writes detailed, data-driven content about media and creator businesses, accuracy was crucial. Matt later reflected: "You were very good about getting those numbers right and that data right... very rarely did I have to correct you, but once I did, that's updated pretty much forever." This attention to detail meant Matt's audience received consistently accurate, valuable insights that positioned him as a trusted authority in the media space.
Our partnership went beyond writing posts. We handled: Content strategy and planning, Publishing and scheduling, Performance tracking and optimization, Repurposing existing content assets, Interview-based content creation. This comprehensive approach allowed Matt to focus on running his business while maintaining a consistent, high-quality social presence.
Perhaps most importantly, this content strategy enabled Growletter to build a 100% inbound client acquisition model. Matt explained: "The entire way we get clients is through inbound... we don't do any cold outreach... that's worked for us and it's a great way to attract clients that are ready to buy." This approach not only generated more leads but attracted higher-quality prospects who were already familiar with Matt's expertise and approach.
Growletter built a completely inbound client acquisition model powered entirely by founder-led LinkedIn content.
Sustained Results
These weren't one-time spikes. Hat Tip built a content system that compounds — consistently generating awareness, engagement, and inbound pipeline month after month.
"The experience was great. I think you do a better job than anybody I've seen by far at capturing voice and understanding context. Really good at addressing the challenge of voice capture and doing it the right way."
See how Hat Tip can turn your LinkedIn presence into a predictable pipeline engine.
Book a Call