Hat Tip’s Results

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• 11,000,000 X impressions in the last 12 months
• 3,597,858 LinkedIn impressions in the last 12 months
• 700+ demos directly attributable to founder’s socials
• +8,000 X followers
• +12,000 LinkedIn followers
• Founder spends 6.6x less time per week on content!

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The Need For Content Help

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Nick, the agency’s Founder, had a problem:

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For years before working with Hat Tip, he posted content semi-regularly. He built up a decent following on X (13,000 followers) and LinkedIn (3,000 followers) this way.

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But as the business grew and he got pulled in 10 different directions at once, content naturally took a backseat. 

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Nick previously spent ~5 hours per week on content, but could no longer commit the time to write or strategize for his socials that he once could.

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“I knew content was valuable and didn’t mind making it – but I just didn’t have the time to do so”, Nick said.

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Performance dwindled…

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Finding The Right Content Partner

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Nick’ hunt for a content partner conveniently started right as Hat Tip reached out via cold email.

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Nick took the meeting, and after we sent samples of past work, we were off and running.

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“They were fairly new at the time, but I had a good feeling and wanted to try them out. I’m happy I did!”,  Nick states.

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Better Content, Less Time

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Immediately, we began our typical workflow to ensure we make A+ content that sounds like the Founder, without them having to write for 3-4 hours/week.

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First, we strategized Content Buckets – repeatable ideas we can ask questions in that touch the Top, Middle, and Bottom of the funnel. These are designed to attract eyeballs, nurture them, and convert them into leads from his socials.

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Armed with content buckets, we scheduled a bi-weekly content interview with Nick, where we ask a set of prompts custom to Leadbird, that fit into each stage of the funnel.

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Each call is transcribed so we can produce content with Nick’s raw thoughts, as accurately as possible.

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Edited Until Perfection

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Each week, the fresh content gets shared with Nick so he can review it, ensuring he’s 100% comfortable with each word being published.

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When he wants edits, we make them – no matter how many are needed.

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If he doesn’t, the content is ready for publishing…

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More Than Just Content

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While we spend lots of time producing A+ content, our job doesn’t end there.

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Hat Tip handles publishing and engagement for Nick, ensuring each comment gets a response, and posts get as much reach as possible.

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This is another way we can win Nick time back while improving his social performance. Win-win.

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12-Month Results

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• Nick used to spend ~5 hours per week on content. He now spends 30 minutes in a content interview, and 15 minutes for content review.

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• 11,000,000 X impressions in last 12 months

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• 3,597,858 LinkedIn impressions in the last 12 months

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• +8,000 X followers

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• + 12,000 LinkedIn followers

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• 700+ demosdirectly attributable to socials

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As Nick puts it:

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“Hat Tip has easily generated over 10,000,000 impressions for me across Twitter & LinkedIn. This has booked us hundreds of inbound demos and made me a ‘thought leader’ in my space.”

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If you want Hat Tip to run the exact same process for you, book a free call here.