Hat Tip’s Results

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- 152,000 LinkedIn impressions in the last 3 months

- 13 inbound leads directly attributable to Founder’s socials

- +1,900 LinkedIn followers (2x’d account in 3 months)

- Founder spends <30 minutes/week on content!

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It's Time For A Content Partner

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Dennis, the agency’s Founder, saw a friend—and a current Hat Tip client’s content—on LinkedIn. Impressed, he inquired about if his friend had a content partner. His friend introduce Dennis to Hat Tip.

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Pre-Hat Tip, Dennis had a largely inactive Linkedin account with 1,700 followers.

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Like many Founders, he knew he could use it to drive leads and awareness, but didn’t know how.

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“I saw other Founders winning a ton of business from LinkedIn, but I wasn’t sure on how to strategize or execute content at scale”, Dennis said.

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So, after a warm introduction from an existing Hat Tip client, Dennis was off and running with Hat Tip.

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How We Nailed Dennis' Voice

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Immediately, we ideated Content Buckets for Dennis. These are buckets we can ask questions in that touch each part of the content funnel – designed to attract eyeballs, nurture them, and convert them into leads from his socials.

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After, we scheduled a bi-weekly content interview with Dennis. Here, we ask the custom prompts to get his raw thoughts for content production.

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We transcribe the call and get to work producing high-quality LinkedIn content that both sounds like him and resonates with his audience.

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His Personal Content Team

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Every week, we share the content with Dennis so he can review it and request whatever edits are necessary.

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No singular post ever gets published if Dennis isn’t 100% happy with it, and we don’t feel it’s perfect.

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But while the content is good…

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Content = 50% of The Battle

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We publish and engage with the content for Dennis, to ensure maximum reach. Not doing this is voluntarily leaving performance on the table.

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More than that, we make sure his content gets in front of the right people—his ICP.

To do so, we take Dennis’ ICP as per Sales Navigator search criteria, and filter for the subset of his ICP most active on LinkedIn.

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Then, we max out his connection requests each week (59% acceptance rate) to ensure the right content gets in front of the right people.

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All Dennis has to do is approve the content weekly, and show up to his content interview bi-weekly. We handle the rest.

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3-Month Results

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• 152,000 LinkedIn impressions in the last 3 months

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• 13 inbound leads directly attributable to founder’s socials

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• +1,900 LinkedIn followers (2x’d account in 3 months)

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• Founder spends <30 minutes/week on content!

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“Hat Tip helped me find my voice on social. They ideate and create content that sounds like me, while driving awareness and leads our agency. Strongly recommend!”

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If you want Hat Tip to run the exact same process for you, book a free call here.